About

A studio built for the middle of the project.

Beautiful work is rarely lost in the concept stage. It’s lost in translation between drawings, site, vendors, and decisions made under pressure. Our practice is designed to prevent that.

What we protect

Intent. Quality. Momentum. And the client’s time.

Philosophy

Restraint is not minimalism. It is precision.

We design for real constraints: approvals, lead times, sequencing, labour realities, and the difference between a rendering and a finish installed on site.

  • Clarity before creativity becomes expensive.
  • Documentation prevents drift.
  • Quality is protected through supervision, not optimism.

Leadership

Two founders. One standard.

Bushra Khokhar, Co-Founder & Creative Director at True Build Design

Bushra Khokhar

Co-Founder & Creative Director

Bushra is an interior architect educated in London, with projects across the UK, Singapore, Pakistan and Dubai. Her work balances architectural clarity with warmth, material sensibility, and an artist’s eye.

“Beauty matters, but it must always serve how a home is lived, not just how it’s seen.”

Tariq Ismail, Co-Founder — Project Delivery at True Build Design

Tariq Ismail

Co-Founder & Projects Director

Tariq leads delivery and execution strategy: programmes, contractor coordination, technical alignment, approvals, and the daily discipline that keeps complex work controlled.

“Design is only meaningful when it’s delivered with care, discipline, and accountability.”